# SetLuca: DM sales platform

SetLuca turns DMs into booked calls. It replies to Telegram, Instagram, and Messenger DMs the way you write and follows up. WhatsApp is coming soon.

## What is SetLuca?

SetLuca is the DM sales platform for coaches, experts, creators, and agencies who sell through DMs. SetLuca replies to new DMs on Telegram, Instagram, and Messenger the way the owner writes, follows up with leads who go quiet (once on Instagram and Messenger), turns Instagram comments into DM conversations, and books sales calls. Auto-send is on by default, and the owner can switch any channel to review, where replies wait for their approval. Telegram, Instagram, and Messenger: Live; WhatsApp: Coming soon.

- Category: DM sales platform. "AI setter" names one job it does and how it's compared to a human setter
- Company: SetLuca, LLC
- Writing style: per-owner writing-style profile seeded from the owner's sample replies and, on Instagram and Messenger, the account's recent replies, read once at connection
- Channels: Telegram, Instagram, and Messenger: Live; WhatsApp: Coming soon
- Booking: Calendly, Cal.com, Google Calendar, or a manual booking link. Payments: Stripe

## Does SetLuca send replies on its own?

Yes. Auto-send is on by default, and replies go out on their own the way the owner writes, with no warm-up period. The owner can switch any channel to review, where replies wait in the review queue to be read, edited, or approved.

## How does SetLuca work?

SetLuca connects to your channels and learns the way you write from sample replies you provide and, on Instagram and Messenger, from your recent replies, read once when you connect. It writes a reply to every DM. Auto-send is on by default, and you can switch any channel to review so its replies wait for your approval.

1. Connect Telegram, Instagram, or Messenger. WhatsApp is coming soon.
2. Seed your writing style by pasting real replies
3. Replies go out on their own (auto-send is the default)
4. Switch any channel to review to approve, edit, or skip each reply first
5. SetLuca follows up on silent leads and books calls on your calendar

## How is SetLuca different?

SetLuca does the setter's job in your DMs, and the owner closes. It is not built to chat with website visitors.

- Writes the way the owner writes, learned from the owner's sample replies and, on Instagram and Messenger, the account's recent replies, read once at connection
- Control where it counts: switch any channel to review and read every reply before it sends
- Account-safe: official APIs, no password asked, and no cold outreach to anyone who didn't write first or comment on a post
- Does the setter's job: reads, qualifies, replies, follows up, and books calls

## What SetLuca does

Reply, qualify, follow up, book, and report. Pick one to watch it work.

- **Reply.** Every DM answered the way you write, within minutes. Auto-send from day one, or review every reply first. Approve, edit or skip with one key.
- **Qualify.** Buyers first. Browsers last. SetLuca reads intent, asks your qualifying questions and moves the lead closest to buying to the top of your queue.
- **Follow up.** Quiet leads, brought back. Up to three check-ins on Telegram and one on Instagram and Messenger, written the way you write. They stop the moment the lead replies.
- **Book.** Calls on your calendar, with a brief. Real open times from Calendly, Cal.com or Google Calendar, offered right in the thread. SetLuca handles reschedules and chases no-shows.
- **Report.** See what turns DMs into booked calls. Live numbers on replies, bookings and objections. Ask Luca anything about your pipeline.

## What does SetLuca connect to?

Connecting a channel takes one to five minutes. SetLuca reads every inbound message and answers in the same thread.

- **Calendars.** A qualified lead picks a real opening and the call lands on your calendar.
- **Assistants.** Work your queue from an assistant. A new connection reads and drafts. It sends only if you tick the permission that allows it.

## Who is SetLuca for?

- **Coaches.** Fill your 1:1 and group programs from the DMs your content already brings in. ([See SetLuca for coaches](https://setluca.com/for/index.md))
- **Creators.** Turn every "GUIDE" comment and story reply into a real conversation, and a sale. ([See SetLuca for creators](https://setluca.com/for/creators/index.md))
- **Experts.** Qualify consulting and service leads before they reach your calendar. ([See SetLuca for experts](https://setluca.com/for/consultants/index.md))
- **Agencies.** Ten client workspaces from $999 a month, each one with its own writing style. ([See the Agency plan](https://setluca.com/agencies.md))

## Questions

### Will my leads be able to tell it's not me typing?

SetLuca writes from your own replies: your openers, your emoji, the way you answer the price question. On Instagram and Messenger it also reads your recent replies once when you connect. Every edit teaches it, so the next draft needs less. If you'd rather read replies first, switch that channel to review and each reply waits for you.

### What happens when someone DMs me at 2am?

With auto-send on, SetLuca answers them within minutes, at 2am the same as 2pm. It asks the questions you'd ask to qualify them and, if they're ready, offers real open times from your Calendly, Cal.com, or Google Calendar. You wake up to booked calls instead of a backlog.

### What if a lead asks something SetLuca doesn't know?

SetLuca only works from the offers, prices, and answers you gave it, and a separate check blocks made-up prices or availability before anything sends. Anything it can't answer from what you gave it, and anything sensitive, is pinned to the top of your queue for you to answer yourself.

### Is this going to get my Instagram flagged?

SetLuca connects through Instagram's official API with Instagram Login, never asks for your password, and only messages people who wrote to you first or commented on your post, within Meta's messaging rules. Cold DMs and log-in-as-you tools are what get accounts restricted. How SetLuca keeps accounts safe is set out at setluca.com/trust.

### I already use ManyChat for comment triggers. Do I have to switch?

No. You can keep a flow tool like ManyChat for capture and let SetLuca carry the conversation that follows: the replies, the qualifying questions, the follow-ups (once on Instagram and Messenger), and the booking. SetLuca also does comment-to-DM itself, so if you'd rather run one tool, you can move your triggers over whenever you like.

### How long until it's actually replying?

SetLuca can be replying within minutes. Telegram takes about a minute to connect, Messenger about three, and Instagram about five. Paste a few of your own replies so SetLuca learns how you write, and the next message that comes in gets answered. Old conversations stay where they are; SetLuca starts with new DMs.

### What if I try it and it's not for me?

Every self-serve SetLuca plan starts with 7 days free, and the card comes last: first you paste in one of your DMs and watch SetLuca answer it, then connect a channel. Cancel inside the app before day 8 and you pay nothing, with no email to write and no retention call to sit through.

## How much does SetLuca cost?

SetLuca starts at $49/month, or ten months' price for a year when billed annually. Every plan replies, follows up (once on Instagram and Messenger), and books; the plans differ by how many replies they include each month. A reply is one message SetLuca sends; incoming DMs are free. Every self-serve plan starts with 7 days free.

## Creator
- Price: $49/month (USD, billed monthly)
- Price billed annually: $490/year (USD), which works out to $41/month
- Replies: 500 a month, about 100 conversations
- Ask Luca: 50 units a month
- Writing style retuned weekly from new DMs: no
- Workspaces: 1
- People: 1
- For: For a solo creator starting to sell through DMs.
- Includes: 500 replies a month; Replies the way you write; Follow-ups (once on Instagram and Messenger), booking, review mode; 50 Ask Luca units - 1 person
- Sign up: https://app.setluca.com/signup?plan=creator

## Starter
- Price: $99/month (USD, billed monthly)
- Price billed annually: $990/year (USD), which works out to $83/month
- Replies: 1,000 a month, about 200 conversations
- Ask Luca: 200 units a month
- Writing style retuned weekly from new DMs: no
- Workspaces: 1
- People: unlimited
- For: For a coach or expert with steady DMs and a small team.
- Includes: 1,000 replies a month; Everything in Creator; 200 Ask Luca units a month; Unlimited people on your team
- Sign up: https://app.setluca.com/signup?plan=starter

## Pro
- Price: $249/month (USD, billed monthly)
- Price billed annually: $2,490/year (USD), which works out to $208/month
- Replies: 4,000 a month, about 800 conversations
- Ask Luca: 500 units a month
- Writing style retuned weekly from new DMs: yes
- Workspaces: 1
- People: unlimited
- For: For a growing business with new DMs every day.
- Includes: 4,000 replies a month; Everything in Starter; 500 Ask Luca units a month; Writing style retuned weekly
- Sign up: https://app.setluca.com/signup?plan=pro

## Scale
- Price: $499/month (USD, billed monthly)
- Price billed annually: $4,990/year (USD), which works out to $416/month
- Replies: 8,500 a month, about 1,700 conversations
- Ask Luca: 1,000 units a month
- Writing style retuned weekly from new DMs: yes
- Workspaces: 3
- People: unlimited
- For: For high volume, or more than one brand.
- Includes: 8,500 replies a month; Everything in Pro; 3 workspaces, one per brand; 1,000 Ask Luca units a month
- Sign up: https://app.setluca.com/signup?plan=scale

## Agency
- Price: $999/month (USD, billed monthly)
- Price billed annually: $9,990/year (USD), which works out to $833/month
- Replies: 17,000 a month, shared across client workspaces, about 3,400 conversations
- Ask Luca: 2,000 units a month
- Writing style retuned weekly from new DMs: yes
- Workspaces: 10, more at $99/month each up to 50
- People: unlimited
- For: For agencies running DM sales for their clients.
- Includes: 10 client workspaces; 17,000 replies a month, shared; Reserve replies for any client; +$99 per extra client, up to 50 in all
- Sign up: https://app.setluca.com/signup?plan=agency

## Enterprise
- Price: from $2,999/month (USD), on an annual contract, invoiced
- Custom replies, workspaces, and Ask Luca units
- Invoice, bank transfer, or ACH
- SSO, DPA, and SLA as each becomes available
- A paid pilot can be agreed
- Contact: https://setluca.com/contact.md

Extra replies: $39 for 500, used within 60 days.

## More

- [Pricing](https://setluca.com/pricing.md): Every plan, with limits
- [Features](https://setluca.com/features.md): Every feature on its own page
- [AI setter](https://setluca.com/ai-setter.md): What an AI setter is, against a human setter
- [Agencies](https://setluca.com/agencies.md): Client workspaces from the Agency plan
- [FAQ](https://setluca.com/faq.md): Every question, grouped
- [Trust](https://setluca.com/trust.md): How SetLuca keeps accounts safe

## For AI agents

- [llms.txt](https://setluca.com/llms.txt): Full agent orientation
- [Auth.md](https://setluca.com/auth.md): Agent registration and authentication
- [API docs](https://api.setluca.com/docs): Interactive API reference
- [OpenAPI spec](https://api.setluca.com/openapi.json): Machine-readable schema
- [MCP server](https://mcp.setluca.com): Model Context Protocol server
- [Developers](https://setluca.com/developers.md): Developer hub
- [Connect your AI assistant](https://setluca.com/connect.md): MCP setup guide
- Contact: support@setluca.com